Caravan parks giving the economy a boost
23 April 2009
Caravan Parks are worth £700,000 to the economy of Mid Wales
claims an organisation.
The British holiday home and Park Association says the
contribution that the parks make is sometimes overlooked.
A tourist summit in December heard the strength of the Euro and
the credit crunch could boost Welsh tourism.
Around 104,000 people are employed in the Wales tourism industry
in full and part time jobs. This is worth around £1.5 billion to
the Welsh economy.
The assembly government has invested £2.2 million investment in
tourism marketing, distributing around two million leaflets between
January and March to previous visitors in Wales.
In addition to newspaper advertising, a 40 second broadcast
starring comedian and radio presenter Rhod Gilbert has been shown
on TV and for the first time, in cinemas.
The British Holiday and Home Parks Association said the mid
Wales appeals to caravan owners because it offers "such a good
package and people here are so friendly".
Julia Warren – Kyle, who runs a holiday park near Machynlleth,
said: "with all the doom and gloom about the economy, people are
looking to escape to the countryside from the stress of busy lives
for some well earned relaxation time.
It's a much more relaxing option than the trials of busy
airports and risking foreign exchange cost".
Towergate Bakers marketing Director, Paul Havenhand said, "It is
pleasing to see that people realise what an important part of the
economy caravanning is, and hopefully encourage more people to
embrace it."
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