Nostalgia drives new credit crunch holiday trend
3 December 2008
Almost half (49%) of British parents are planning to take their
children on a British seaside holiday in order to re-live their own
childhood holiday memories, new research from Towergate Bakers
reveals.
At a time when traditional holidays are in for a boost as people
struggle to afford holidays abroad, the new findings suggest that
childhood nostalgia will intensify this trend. With Britain
officially in a recession, Britons are nostalgically turning to
their memories of British holidays to get them through the hard
times.
Towergate Bakers asked a GB representative sample of more than
2,000 people which of their childhood holidays they were planning
to retake with their own children.
Key findings:
- In credit crunch Britain, a new generation has rekindled its
love affair with the Great British caravan. Rather than jet off
abroad, almost three in ten (27%) British parents intend to take
their little ones on a drive down memory lane inspired by their own
childhood caravan holiday.
- As childhood nostalgia sets in, two in ten parents (29%) are
planning to re-live the joy of their childhood family holiday and
plan to take them on a country cottage holiday to return to their
favourite childhood holiday spot.
Top 5 nostalgia family holidays in 2009:
- 1. Holidays on the British coast: 49%
- 2. Country cottage holiday in the UK: 29%
- 3. A caravan holiday: 27%
- 4. Camping: 20%
- 5. Barge: 9%
Paul Havenhand, Marketing Director at Towergate Bakers
commented:
"Sticking to the best of British is becoming the fashionable
thing to do. Rather than take off abroad, parents are choosing to
revisit the places of their childhood in the year ahead so their
children can have the same experiences they did."
"As a knowledgeable voice that people can trust when it comes to
insurances, we recommend that parents check their insurance needs
before heading off on a road trip in their caravans."
Need insurance cover?
See touring caravan insurance for policy details
or call 0870 998 0281 for a quote.